Head - Programming, MTV Beats and Vh1,
Viacom18 Media Pvt. Ltd.
Over 17 years of experience in the Music & Entertainment industry. Currently associated with the leading media conglomerate, Viacom18 Media Private Limited, as Head – Programming, MTV Beats and Vh1 India. Played a key role in the launch of MTV Beats, the Hindi Music facing brand for Viacom18. Prior to leading Music Programming at 9X Media, also worked with multiple Radio stations, starting with World Space Satellite Radio, as a Radio Jockey moving to Fever 104 FM, Oye FM and Radio City as, National Music Head.
Launched in 2016, MTV BEATS is a 24×7 contemporary music channel with a strong focus on Bollywood. MTV BEATS combines specially curated music playlists with thematic shows and interactive features to emerge as the ultimate music companion for every situation - from working out in the morning to partying all night and everything in between. To give the audience’s life a unique beat, MTV Beats has defined the week into mood-based themes and curated playlists accordingly, thereby making music viewing a more relatable experience and is known for fun filled shows such as Baba Ki Chowki and Ad-Free Mornings. MTV Beats is also known for special playlists curated by celebrities which include FitStop with Sunny Leone, Dil Beats with Darshan Raval and House Party with DJ Chetas and much more.
Vh1 is India’s only 24-hour International entertainment channel that provides viewers with their daily dose of International music, Hollywood, Pop culture and Lifestyle. Vh1 is a part of Viacom 18. Since its inception in January 2005, Vh1 has grown tremendously reaching over 75 million people in India. Vh1 India has grown the English music audience by 180% in the last 5 years alone. The channel has pioneered the heady combination of programming content and lives on ground activities. Vh1 has been committed to bringing to Indian audiences the best of international music genres like EDM, punk, rock, reggae, hip hop, pop, jazz etc. Vh1 is available across 148 million households in over 124 countries/territories.