Sr.Director Int'l Music, Publishing and Analytics,
Sony Music Entertainment India pvt ltd
Arjun got his start in the music business rather early when he started a mobile discotheque company called “Ear Damage!’ with some friends, while in university, way back in 1990.
On completing his masters in advertising, in 1996, he joined Ambience Advertising (now Publicis) in Mumbai, in account servicing.
In 1999, he joined Sony Music India, in the strategic marketing department, and has been with them ever since, rising to his current position of Sr. Director and business head of the international music vertical. In addition, he also heads the company’s publishing business and most recently, the data analytics and insights division.
Over the course of 20 plus years in the industry with Sony Music, Arjun has launched and developed marketing plans for some of the most successful artists and songs in the world, and also struck innovative partnerships with world’s most successful music brands and labels like Ministry of Sound Recordings, Defected UK, Armada and others.
Arjun lists his main interests as music (obviously), baseball (!!!), public policy, pop culture, consumer behaviour and history.
5 People that he’d like to have a beer with are: