Ajay Nair is the COO and CFO at Only Much Louder (OML). He helps plan and execute the overall strategy at OML, and is in charge of building out the ticketing operations for the various properties that OML owns and executes in the live entertainment space. Ajay graduated from IIM Lucknow in 2004, and has previously worked in private equity, investment banking and business consulting businesses in India.  Only Much Louder plays at the intersection of three elements - alternative culture, youth and brands. It focuses on reaching the youth market in India through high quality entertainment properties including music festivals, concert properties and branded content. OML works with various brands in the country in conceptualizing and executing their marketing and branding strategies aimed at the youth segment. Some of India's pioneering music festivals such as NH7 Weekender and A Summer's Day are promoted by OML. OML has conceptualized and produced well regarded branded content properties such as The Dewarists (Cannes-award winner in the branded content category), MTV Sound Trippin' and MTV Bring On The Night. OML is one of YouTube's select partners in India under the Content Innovation Program through which it has built one of India's fastest growing YouTube channels. OML also runs, the online hub of indie music and alternative culture in India.