VP Global, Nielsen Music Helena leads business development in Nielsen's expanding global music business. For more than two decades, Nielsen’s consumer research, sales, streaming and airplay data have been a trusted resource for companies wanting a complete music market picture in the US and internationally. Nielsen’s data serves as a major source for the Billboard charts and is widely cited by numerous media outlets as the standard for music industry measurement. Helena began her music industry career at the copyright and royalty collection society, PRS for Music, in London. She joined Nielsen Music in 2008 where she was responsible for European business development and operations. Between 2013 and early 2017, Helena was based in New York, expanding Nielsen's business with music publishers and performing right societies. She recently returned to London as Nielsen Music enhances its music measurement globally by leveraging Nielsen and Gracenote's network of local expertise to provide measurement, sponsorship and consumer insight solutions to clients across music and entertainment.