ASSOCIATE DIRECTOR (INTERNATIONAL MARKETS)
SONY MUSIC ENTERTAINMENT INDIA PVT. LTD.
As a member of the founding team at Sony Music Entertainment – India in the late 90’s, Jobita has been instrumental in breaking music and developing revenues from the international markets for the company. With a passion for music she connects South Asian and Western fans to a wide variety of Indian music and Artists. She has played a pivotal role in the marketing of Bollywood soundtracks increasing the appeal of Indian music in various markets. Currently, Jobita is focused on designing innovative marketing campaigns in North America and the U.K. for frontline and catalogue releases to drive the growth of digital revenue across streaming services. She is also working on collaborative opportunities for Indian artist with International acts. Including partnering with promoters to engage artist in South Asian music festivals and promotional tours. Jobita graduated from Mumbai University with a Bachelor’s degree majoring in English Literature.