Siddhartha Chaturvedi is the man behind this exciting new boutique multi-genre music festival named Taalbelia which is already driving tourism in the otherwise dry Shekhawati region of Rajasthan. With a huge experience of more than 21 years in field of live events and experiential marketing he is the CEO of Rajasthan's most respected and awarded outfit called Event Crafter. Siddhartha earlier was also pivotal part of  some successful IPs of early times named Jaipur heritage international festival and the Jodhpur RIFF in its inaugural edition.