You’re likely to have seen her at NH7 Weekender; not at the stages, but the box-office! Tulika’s love for music and an unconventional goal of getting fans to attend live concerts led her all the way to head marketing and ticketing for OML’s live properties. Through her 6 years at OML, she developed innovative marketing and content strategies and best ticketing practices to draw fans in. She is now the Chief Marketing Officer at Insider, a fast-growing events and experiences ticketing platform, which listed over 10,000 events in 2017-18. The platform has moved swiftly from being the go-to event ticketing platform for music and comedy shows, to expanding its offerings to tickets for theatre, curated travel, workshops, and most notably in sports with the IPL (Kings XI Punjab, Delhi Daredevils and Playoffs), international matches featuring team India, Pro-Kabaddi and the ISL. Tulika leads marketing efforts at Insider and works to create a fan focused ticketing experience for the thousands of events listed on the platform, and works closely with promoters to ensure their events are marketed to fans efficiently.