Viveick is the Chairperson (Outreach Committee – MCAI) and is committed to spreading awareness among the musical fraternity and literally reaching out to them and empowering them. His brainchild “MASTERSESSIONS” which has so far featured renowned speakers such as Achille Forler, Shirley Singh, Priyanka Khimani and Viveick himself has grown in popularity and become a huge hit with composers in the valuable insights provided. Viveick has pioneered the progressive thought process in MCAI, helping the organization grow merely beyond its traditional roles of dispute resolution, copyright battles and legal cases to empowerment of composers on a different plane. Keeping a strong focus on education, he believes that “A composer who is aware of his rights, is a composer who will build a strong community” He represented India at the Commonwealth Concert Tour in 2002 with Music director, Courtney Pine and other well-known musicians from the Commonwealth nations.