Co-Founder and Director,
About Himanshu -
Himanshu is an entrepreneur and a music business professional with 15+ years of experience in event management, talent management and content creation. His fan first approach makes him proficient in curating music related IP’s for festivals, brand syncs as well as experimental marketing activations. As a fan of independent music himself, he has a vested interest in growing the independent music and cultural landscape of India by providing creative solutions with local integrations. Control ALT Delete, is his flagship IP with business partner, Nikhil Udupa and is the country’s largest crowdfunded Independent Music Festival, that is known to bring new un-heard talent to avid listeners across the globe.
About 4/4 Experiences -
4/4 Experiences is a subculture think tank that offers consultancy and turnkey execution solutions in the fields of music, art, dance, urban culture, and more.
4/4's core strength is developing and producing Event IPs that stand out as game changers in the cultural landscape. These experiences play a pivotal role in influencing and defining the kind of music, cultural experiences and content consumed by today’s youth.
4/4 Experiences has hand-crafted and consulted on a range of audio-visual experiences with a community-first approach.