Juhi Mehta
COO,
Qyuki Digital Media Pvt Ltd
Empowering a new form of celebrity: the content creator We are at the crux of building the creator economy. Our ambitions, to help creators build a business from viewers’ attention.
The future of the creator economy is not just sitting back and getting a bunch of likes or any vanity metrics like the number of followers. The number of followers doesn’t define influence. Influence is through game changing. It’s the ability to take a small idea that makes it seem like a massive success.
The creator economy is buzzing and that buzz will continue to grow as more Millennials, Gen-Z and the generation that follows seeks to be YouTubers vs. a traditional CEO. Layer this on with remote work and the emergence of new consumer social apps, and platforms that allow individuals to monetize their unique talents, and there seems to be no end in sight to the growth of the creator economy.