KHUSHBOO BENANI
HEAD-CONTENT, INFLUENCER MARKETING & BRAND ADVOCACY
DIAGEO, INDIA
She heads Content for Diageo India and has been instrumental in creating the No.1 Yaari Jam music platform for McDowell's No.1. The platform has today transcended media and has original songs, live events, a television show and radio partnerships under its umbrella. In 2018-19 the Yaari Jam platform connected with over 300 MN viewers and through a partnership with over 30 artists.
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