KIRAN DCRUZ
DIRECTOR - BRAND PARTNERSHIPS AND MUSIC LICENCING SONY MUSIC INDIA
He is the Head of Brand Partnerships and Music Licensing at Sony Music Entertainment.
He started the Brand Partnerships business for Sony Music India in 2013 and since then has created multiple innovative partnership opportunities between artists, brands and content, many of which won several awards & accolades at various forums.
Kiran also heads the Music Licensing business for brands and has been instrumental in increasing the usage of Sony Music’s repertoire in brand’s TVC’s, digital films, playlists and content.
He also pioneered the first ever Music Segmentation Research for India that helped with the insights for developing content and digital strategies for clients in the music space.
Prior to Sony Music, Kiran has worked in the Broadcast and Radio industry for over 16 years in various Sales and Business Head roles.