Mairu Gupta COO, eDAOMairu leads the entertainment DAO incubated via Polygon where he's responsible to build the Web3 ecosystem for the media and entertainment industry globally. The DAO is focused on getting early to mid-stage startups off the ground through early-stage investments, strategic advisory, and a strong Web3 network of partners. Previously, Mairu led the digital business for Sony Music in India, driving revenue, digital partnerships, strategy, and content for SAARC markets. Prior to that, he was leading the media & content distribution business for the NBA in India. This was a high growth role across product, content, media distribution, marketing, and revenue. Earlier in his career, he's spent 8 years in advertising, where he launched early-stage advertising startups including the digital agency Jack in the Box, SapientNitro's India play and worked with various advertising agencies such as Rediffusion, Saatchi & Saatchi among others.