Head of Artist & Label Partnerships,
Padmanabhan (Paddy) heads Spotify’s Artist and Label Partnerships for India. He is responsible for the content led strategy for music labels and artists, and for partner education, key release marketing plans, live music and artist engagement. He has been instrumental in onboarding the major Indian labels and artists on Spotify and providing necessary tools and services such as Spotify Analytics, and Spotify for Artists. Prior to Spotify, Paddy was associated with Radio City, and has been a part of the music industry as an artist and professional, for several years now.