VP – Universal Music Group for Brands
India & South Asia
Nayyar is a 20+ year veteran in the Media, Music & Entertainment industry in the region. A proud Harvard alumnus, Nayyar has spent the greater part of her career setting up & running Non Traditional revenue verticals at some of India’s top glocal brands like The Walt Disney Company, Fox Star Studios, India Today Group, Times of India & now Universal Music Group for the last 3 years. As head of the “music & brands” business at UMG, her main passion is to be able to tell some of the most relevant brand stories of all time through music & its multiple allied businesses. Nayyar has worked with all the top brands across the region, lending greatly to their overall marketability & sales
Nayyar truly believes she resides in the core of the brand world & its values and it gives her the power to bring their stories to life, in newer & more innovative ways than ever before. Innovation, Passion, a deep love for music & meaningful relationships with artists sets her apart from her contemporaries & makes her one of the most relevant “Music & Brands professionals” of all time. A highly awarded professional, Nayyar has regularly featured in CMO Asia’s & The World Federation of Marketing Professional’s lists as a leading digital marketer.