RACHNA PANIKKER
GENERAL MANAGER, ORANJUICE ENTERTAINMENT
With the modus operandi of creating enriching experiences through brand community building, Oranjuice has always focused on delivering experiences for audiences with unique concepts, high quality production standards, innovative partner connect ideas, mega media exposures for live events with memories to last.
Being a division of Dentsu Aegis Network's Fountainhead MKTG, Oranjuice has delivered a sensational line up of international acts to India over the years ranging from music, theatre, arts, film and culture, among others. The likes of Russell Peters, Gabriel Iglesias, the Duke and Duchess of Cambridge, Sir Ian McKellen, Buddy Guy, Popa Chubby, Shakira, Guns N Roses, Bonobo, Snarky Puppy, Akon, 50 Cent are some of the artist experiences curated by them over the last few years.
With a recent change in management, Oranjuice is currently led by Rachna Panikker. With 11 years of industry knowledge and a mix of both experiential and corporate events, Rachna has donned many hats in the industry; an executive producer, a project manager, a design consultant and an event operations specialist to name a few - each experience leading to the next. She has been delivering marketing and communication strategies along with leading operations for new business across sectors. Having spent the last 5 years at Oranjuice, she believes in working every experience with fine-tuned details and from the lens of every single audience persona – her style is synonymous to that of Oranjuice Entertainment.
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