Founder & CMD,
Sidharth Music Pvt Ltd
He is a pioneer in the odia music industry. He has been involved in producing odia original music for last 36 years and has produced and aggregated more than 15,000 songs under “Sarthak music” label. Sarthak Music is one of the biggest regional music library in Eastern India today and commands over 60-70% market share in Odia music.
He has been entrepreneurial in uplifting music industry in Odisha in many ways. He was the first private entrepreneur to install audio recording studio in Odisha in1983 and also the first to uplift Odia folk music to main stream. He was first to produce music videos in Odisha in 1995.
He started a GEC TV Channel and become no. 1 regional GEC in Odisha within 4 years and sold it to Zee TV in 2015. He is also a prolific film producer and has produced 40+ odia feature films including many blockbusters. In 2017 he started 2 FM stations playing only odia song. In 2021 he again started 3 Satellite channels -Sidharth TV(GEC), Sidharth Bhakti(Devotional) & Sidharth Gold(Music & Films) under the brand name of Sidharth. Sarthak Music also runs the biggest odia digital music channel in YouTube today having more than 25 YouTube channels. He is also one of the directors of RMPL and founder member of PDL.