Starting out as an entrepreneur at an early age of 17, Gurpreet Singh has been credited with launching flagship mobile services in the nascent days of the mobile industry. Gurpreet has played a key role in steering the Indian digital entertainment space for the last 15 years. From spear heading the digital business for the Viacom18 network, setting up the content business for du (UAE), a prolific stint with leading companies like Hungama Mobile and UTV, Gurpreet has empowered strong symbiotic relations with content aggregators, creators and digital platforms alike.
Getting back to his entrepreneurial roots, Gurpreet has co -founded One Digital Entertainment. A 4-year-old company running strong it has emerged to be one of India’s premier digital content network. One Digital Entertainment currently runs 2500+ channels across music, fashion, food, Bollywood, comedy and lifestyle genres delivering more than a Billion views every month on its network.
In the music genre specifically, One Digital Entertainment today empowers more than 300 mainstream and upcoming independent artists managing their digital content, distribution & monetization strategy across online audio & video platforms. Some of the artists which are part of their network are Badshah, Raftaar, Shanker Ehsaan Loy, Gurdas Maan, Armaan Malik, Papon, Manj Musik, Euphoria, Gippy Grewal, Baba Sehgal, Amrinder Gill, Akriti Kakkar, Aditi Singh Sharma, Darshan Raval to name only a few.
It has been instrumental in building various independent music formats such as Hip Hop Highway on Saavn & Spoken Word with MTV besides working with various brands such as Vodafone, Nokia, Jack & Jones, Tinder, Huawei, Micromax, Gionee etc for advertiser funded music programming.