Siddhartha Roy is the Chief Executive Officer of Hungama is India’s largest digital media entertainment company and runs successful services - Hungama Music & Hungama Play across music, video and movies catering to the world’s fastest growing mobile market, India and South Asians in over 70 countries worldwide. Hungama has over 67mn monthly active users across its consumer destinations. The company has partnerships with over 400 content creators, record labels, studios, broadcasters and game publishers on a worldwide basis for digital and mobile content.

Under Siddhartha’s guidance, Hungama set up a one of its kind consumer venture in digital entertainment. Siddhartha has led Hungama’s consumer and business initiatives including the launch of Hungama Music – the music streaming service and Hungama Play – the video on demand offering. Siddhartha also leads the largest independent artist platform, ArtistAloud where over 500 independent artists get a chance to showcase their creativity in content that gets distributed widely.

Siddhartha has previously been responsible for spearheading the Hungama Mobile business. His key responsibilities included strengthening the digital marketing initiatives for the company, providing their expanding client base with quality, innovative content and marketing solutions.

Siddhartha was the erstwhile COO & co- founder of BigAdda, India’s largest youth network, a part of the Reliance ADA Group. Prior to, he has worked with MTV Networks and Star TV, India. He has over 15 years of experience in new media communications.