V.G. Jairam's journey with Fountainhead Promotions & Events Pvt. Ltd. dates back to when the company consisted of just 4 individuals. Over the years, he capably led the client servicing, marketing and production teams, building FH to its current status. He then also co-founded Oranjuice Entertainment, a flagship brand of Fountainhead, which uses music and entertainment as brand building and consumer connect tools.
In a very short span of time, Oranjuice established itself as one of the most reputed promoters in the live music business in India. Quality production standards, innovative partner connect ideas, mega media exposures for live events and sell out shows have been Oranjuice’s signature. Oranjuice gave birth to the EDM music movement with DJ Ivan, Nikhil Chinappa and Smirnoff in India. Oranjuice also was the first to bring large format international theatre productions to India on an annual basis. It created a new market segment that attracted a huge audience base of theatre lovers in India.
The collective experience and capabilities of Oranjuice and Fountainhead allows them to produce and execute effective brand building solutions and events, both for clients and consumers. Oranjuice also enjoys an excellent rapport within the international and domestic music industry. V.G. Jairam was rated by www.eventfaqs.com as one amongst the 10 men who shaped the events industry in India. Fountainhead & Oranjuice Entertainment have been recently acquired by the global Dentsu Aegis Network.
Some of the events conducted by Oranjuice and Fountainhead include 50 Cent, Akon,Shaikra, Buddy Guy, Paul Van Dyk, Sasha, Jean Luc Ponty, Robert Cray Band, Abba the Musical, The West End Production of Ray Charles, Spirit of Broadway, MTV Roadies,Vh1 Jazz Masters, Yanni, Vadfest, The Johnnie Walker One Tree Music Festival, Smirnoff Experience, Mahindra Blues Festival India, The Mahindra Blues Weekend Chicago, Johnnie Walker The Journey, Aadhyam, Live From the Console, Celebrate Bandra Festival, Mahindra Open Sky and many more.