With over 17 years of experience, Vinit is an entrepreneurial and creative
leader with a proven track record of delivering strategic and commercial
goals in the fast paced, constantly evolving Music & Entertainment industry.
As Senior Vice President (India & South Asia) at Universal Music, Vinit is
responsible for all strategic initiatives and P&L delivery of the region. He also
drives UMG India’s domestic artist and content strategy.
Under his leadership, Universal Music collaborated with leading Bollywood
director Mohit Suri to launch the sub-label EMI Records India in May 2015.
EMI Records India’s vision is to discover, nurture and promote new music
talent. In 2018, he launched the VYRL Originals property with the objective of
promoting independent artists from India.
His area of expertise spans across the Artist & Repertoire, Digital Strategy,
Music Publishing, Licensing and Music Festival businesses.
Prior to Universal Music, Vinit has worked with Sony Music, Citibank and