He has over two decades of experience in the media and entertainment business, Rajat joined Sony Music in 1996 as part of the start-up team which raised the professional standards of the entire music industry and set new benchmarks which are respected even till date. Subsequently, as Managing Director of Universal Music, he turned around UMG India and made it a market leader in International and Indie pop Music. He successfully morphed the Company to adapt to the emerging digital landscape whilst foraying into pioneering New Business Development initiatives. Numerous new initiatives including the launch of the standalone Music Publishing business were spearheaded by him. The Company was among the very few profitable record labels in the country and breaking acts on a regular basis! He subsequently headed Sony DADC India and made the Company a leader in the packaged entertainment media and represented content from leading Film Studios and Labels in India. This became a very successful model of Single point distribution of Movie and Music content and was replicated by Sony in other markets across the Globe with inputs from Rajat. He  now heads PPL India and is transforming the Collective Rights Management Organisation into a professional outfit monetising and defending its members Sound recording rights in a transparent and well-orchestrated manner. Rajat is well versed in the management of Music Copyrights and the nuances of various developments in this area. Prior to joining the Music Industry, Rajat has worked in Sales & Marketing functions of reputed companies such as Asian Paints and Procter & Gamble where he worked with and honed his skills on globally renowned Brands and best management practices. Rajat is a professional who has a proven track record in building successful teams and growing revenues for organisations. Rajat, with his extensive background in sales and business management, has brought his experience and passion to the music industry as it enters the next phase of growth.