Mahendra Soni, 43 years old, heads Films, Television, Distribution, Cinemas and Music businesses of SVF. Having produced over 105 Bengali films till date, 5 of them National Award winners and scores of them Filmfare, Centenary Award, YouTube’s Silver Button, Silver peacock and Golden Leopard awardees, he has made a mark for the company not just in Eastern India, but nationally too.
Under his leadership, SVF has distributed almost 900 films including blockbusters like ‘Dangal’, ‘Sultan’, ‘Dabangg’, ‘Ghajini’, ‘Revenant’, ‘Ae Dil Hai Mushkil’, ‘Kahaani 2’, ‘MS Dhoni’, ‘Kaabil’, ‘The Jungle Book’, ‘Kapoor & Sons’, ‘Neerja’, ‘Airlift’, ‘Drishyam’, among many others.
On the Television front, Mahendra Soni has turned Music India, Sangeet Bangla and Sangeet Bhojpuri into leading Channels within their respective segments, with his understanding of the audience. Under his aegis, SVF has produced over 5000 hours of TV content – 10000 Episodes – with shows like ‘Potol Kumar Gaanwala’, ‘Bhutu’, ‘Mahanayak’, ‘Maa’, ‘Bojhena Shey Bojhena’ and ‘Goenda Ginni’ (airing/aired on Colors Bangla, Zee Bangla and Star Jalsha), becoming household names.
He is an active member of Eastern India Motion Pictures Association (EIMPA), Kolkata International Film Festival (KIFF) and West Bengal Industrial Development Corporation (WBIDC).
Having developed strong relationships with all factions of the industry, Mahendra also drives satellite and music syndication deals, along with film acquisitions. He plays a key role in significant business associations for SVF, across all divisions.