Aayushman Sinha
Founder & CEO,
REPRESENT
Aayushman Sinha is an entrepreneur from Mumbai actively involved in the Media & Entertainment landscape. His journey began as a marketer and artist manager at the age of 18 whilst still in college and has grown to build 4 successful startups in varied fields. Aayushman’s vision is to “build pop culture in India”.
A firm believer that the Indian audience is ready to consume beyond Bollywood and there’s immense potential in the overall pop ecosystem - he aims to build Artists, Creators, Content, Brands and Products to fill this void.
Best known as India’s Youngest Artist Manager, Aayushman is extremely active in the Indian Music Industry and works actively towards his goal of making India an exporter of music vs simply an importer.
With his venture REPRESENT he manages some of India’s most exciting artists in a 360 capacity and also consults leading consumer and tech companies on their music strategy. From co-creating IP’s with Instagram to helping launch Triller in India, REPRESENT has proven it’s like no other music agency.
REPRESENT also consults the World’s biggest consumer brand - Coca-Cola. An end to end mandate to build music into Coke’s DNA and scale this pan India.
A marketeer from an extremely young age, Aayushman started off as a marketing and ticketing agent for music concerts in the country while in high school opening up a new demographic for live entertainment in Mumbai. He then went onto setup his first start up while in college and had to sunset it as his management business grew tremendously and the limited hours and workforce didn’t support the situation. Many years later he joined his 3 best friends from college to grow their start up BlackCab, an integrated marketing agency, where he is currently a partner. BlackCab now handles mandates for the biggest media, entertainment and D2C Brands and has over 60 full time marketeers. To support the growing demand for AR Solutions in marketing and content, Aayushman together with two partners set up - RADAR, one of India’s first AR Content Solutions Agency.