Music Head - Desi Melodies,
A seasoned professional with 7+ years of comprehensive experience in the Punjabi Music Industry, Dilraj boasts a proven track record of consistently delivering on music and content acquisition, as well as digital music strategies. He has developed and executed deals that have resulted in the creation of solid revenue streams for the companies he has worked with, including well-known organizations such as Sony Music India, Times, Universal Music, and Desi Melodies.
His competency extends to contract negotiation, building strong business relationships, and solution brainstorming. He possesses a keen eye for content and music supervision and direction across various areas of the music business. In addition to these roles, he has demonstrated experience in establishing Profit Centres, Business Development, Project/Product Management, and People Management.
A proactive leader and planner, he excels in devising and implementing marketing initiatives. These strategies are aimed at market penetration, successful product launches, and the achievement of desired organizational goals. Skilled in steering bottom-line profitability, he ensures the optimal utilization of resources through his leadership. As an effective communicator, he possesses exemplary presentation skills and thrives in a team leader role. His approach is characterized by a flexible, detail-oriented attitude and a strong capacity for interaction. Driven by a resolute will towards flawless execution, he showcases his commitment to excellence in every aspect of his work.