Global Head of Music & Culture Marketing,
The Coca-Cola Company.
Joshua Burke is Global Head of Music & Culture Marketing for The Coca-Cola Company. Joshua leads the development of global programs and initiatives related to music and culture marketing across the Coca-Cola Company varied brands and territories. Beginning his career as a musician and working in music all his life, Joshua carries a wide range of knowledge and expertise in music and it’s convergence with brand marketing, innovation and new partnership models. Prior to rejoining Coca-Cola in 2021, Joshua served as VP, Strategic Marketing & Enterprise Partnerships at Universal Music Group based in London and Los Angeles, where he collaborated with various labels and artists to build best-in-class, award winning programs with the world’s premier brands and artists across the globe. His accolades include the development of large-scale global music partnerships with the likes of Coca-Cola, Samsung, LEGO, Pernod Ricard and FIFA.