Marketing Group Head,
I am a seasoned business director and content strategy & Marketing Lead with 15+ years of leadership experience in the multimedia sector. Recognized for demonstrating a natural aptitude for video-on-demand strategies, as well as for creating innovative subscription and renewal programs with an industry presence.
I was the Content Strategy Lead of TV AVOD & Regional SVOD-South with ZEE5. In this capacity, was accountable for driving organic AVOD video views and watch time for all languages on ZEE5 web, app, and TV, as well as spurring subscriptions, renewals, DAUs, and VVs in association with premium content for Regional SVOD.
Currently I am shaping & building a brand at Sharechat (Moj), India’s largest Social media App.