Nikhil Udupa, the Founder and Director of 4/4 Experiences has a diverse experience of more than a decade in Engineering, Digital marketing, content creation, and experiential solutions. He has had an elemental part in curating and producing unique experiences for IPs, Brands, and Media Networks with 4/4.They’ve worked with clients like Radio City, Johnnie Walker, VICE, and Red Bull. He has been deeply involved in the music and entertainment scene. Udupa has been the Head of Content, Programming, and A&R for MTV Indies, where he oversaw content creation, acquisition, and production for both on-air and digital platforms. This included programming shows, managing the website, and organizing live events and music festivals. He also built a network of artists, booking agents, and international performers for Viacom18 properties. He has gained valuable skills in programming, P&L management, Marketing, and team leadership throughout his journey. Nikhil is dedicated to shaping Indian pop culture and delivering exceptional experiences.