Viks Band (Label - Sagarika)
Sagarika stepped into the music industry at the age of 18 when she started assisting her father who ran one of the largest CD manufacturing plants in the country at the time. These few years of her life gave her the grounding and experience that helped her build a foundation for her future work in the music business.
SAGARIKA heads Sagarika Music, an independent Music label , she has been running for the last 23 years, developing and marketing over 10000 tracks in various Indian languages and genres.
She successfully added allied revenue streams like live and television concert production, video content production to the existing music business which helped her navigate through the worst ever period in the Music Industry and keep the label alive and healthy.
Since then Sagarika has been involved in Music Production, Publishing and Distribution, Film and Television Content Production, Live Concert Production, Artist and Celebrity Management, Music and Movie Merchandise Retail among other things, making the label a widely respected Independent music label in the country specializing in regional content and National content.
Her work in Artist and Celebrity management has earned her special recognition in the industry. Sagarika has launched over 25 singers, composers, actors into the Indian music/entertainment industry. The label handled the artists as celebrity managers and Sagarika Das personally strategized the careers of most of these artists.
She is a trained film maker and has directed over 50 music videos and music based television reality shows and short films.