VP Content, VICE APAC,
With over 20 years of work experience in the media industry, I have worked across advertising production, television and digital content. My initial few years in advertising production gave me a strong foundation in production after which I moved into television where I directed and produced shows and series at Channel [V] and Via Earth. In 2007 I co-founded a video production house called Babble Fish Productions. In 2010, we merged with OML and for the next 10 years, we grew to be one of the largest content studios for music, culture and comedy. By 2017, I was ready to move to a new opportunity - VICE Media. I was one of the first hires at VICE India and was part of setting up the entire India office. I ran VICE India video and editorial as the Head of Content and established the creative vision, hired most people across departments and all built out workflows and processes.
In 2019, I became Vice President of Content for Asia Pacific where I currently run the studio and digital lines of business for the region.