Sidhantha Jain

Label and Marketing Manager,
Desi Melodies

Sidhantha Jain

Label and Marketing Manager,

Desi Melodies

"Sidhantha Jain is the Label and Marketing Manager at Desi Melodies. Previously, as a part of Represent, he managed end-to-end operations for Armaan Malik and Lost Stories as well as assisted in marketing campaigns for Anuv Jain, Zaeden, and Akanksha Bhandari. While working with JioSaavn’s marketing team, he built OnRecord, one of the biggest music-first storytelling platforms in the country. Former journalist, he was a features writer and video producer for Firstpost, Network18.

Founded by ace lyricist Jaani and illustrious filmmaker, Arvindr Khaira, Desi Melodies is a boutique label that has helped take Punjabi music to the world and redefined the way it is consumed. Their catalogue boasts record-shattering songs like ‘Filhall’, ‘Titliaan’, ‘Coka’, and ‘Baarish Ki Jaaye’ to name a few. "