Sitaram Agrawalla

Managing Director,
Sidharth TV Network

Sitaram Agrawalla

Managing Director,

Sidharth TV Network

Sitaram Agrawalla is a pioneer in the Odia Entertainment industry. He has created a landscape of entertainment spanning 4 decades and has produced more than 15,000 songs . Sarthak Music is the biggest regional music library in Odisha and commands over 60% market share in Odia music.
He was the first person to install a recording studio in Odisha in the year 1983 and also the first to uplift Odia folk music to main stream. He was first to produce music videos in Odisha in the year 1990.
He is also a prolific film producer and has produced 40 Odia movies including many blockbusters. In 2017 he started 2 FM stations playing only Odia song. His company also runs the biggest Odia digital music channel in YouTube today. His other company - Sidharth TV Network, is operating 4 satellite TV Channels. Currently he is the Chairman of the copyright society RMPL.