Soumini Sridhara Paul
Senior Vice President,
Hungama Digital Media Entertainment Private Limited
Soumini Sridhara Paul is a versatile, end - to - end, strategic brand custodian and business development expert having experience of building start-ups within an organization from inception involving product development, content partnerships, acquisition expertise, brand building, content ideation, project operations and revenue within the Web2.0 space and now entering the Web3.0 space for Metaverse, AI, LLM, AR and VR leading business development, operations, content and partnerships with production houses, record labels, celeb talent and platform developers.
She is responsible for multiple verticals including Hungama Artist Aloud, a talent and independent content platform, Heftyverse, a Metaverse initiative and several CSR initiatives and Event IPs.
Launched in January 2010, Soumini has spearheaded the set-up of Hungama Artist Aloud, South Asia’s premier digital platform for established and new talent with independent audio and video content. Additionally, she also leads special content creation and event IP projects for Hungama including brand solutions and CSR initiatives. Her new entry into the Metaverse space with Heftyverse sees her in a role of spearheading the business from product, content, business development, marketing and revenue generation.
She has over 2 decades of experience in the entertainment industry including television and digital media across music, talent, animation, fiction and non-fiction categories, with exposure to the global market. She has also received 3 Woman Leader Awards between 2018 and 2021.
She has over 25 years’ experience including Channel [v] with Bollywood, Independent and International talent, Universal Music with album launches and promotions and artist relations as well as being a Pop Artist and then running her own Artist Management outfit for 6 years managing Shankar-Ehsaan-Loy (for PR), Sowmya Raoh (Full management), Euphoria (Album contract) and many more.