Devraj Sanyal has been running the Universal Music Group businesses for South Asia & India since 2011. In the past 6 years he has groomed it into one of the most successful music business models in the region. UMG is now a 360-degree; festival business, music business including the label, live & artist promotions, merchandising and a creator of platforms for music & brands. It’s also the leading label for Indie & non-film music, carving a niche amongst Bollywood driven labels.
Sanyal also runs the publishing business for the region & is regarded as the top A&R man, now compounded by his role as a judge on network TV’s largest all English reality show called “The Stage” for the third season this year.
Sanyal was the co-founder of Sunburn, Asia’s no 1 EDM festival and is now deeply integrated in the music Intellectual properties business & is currently the Director &CEO of the India’s largest multi-genre music & camping festival “Enchanted Valley Carnival”.
Devraj is also a founding member of Brahma, India’s premier metal band making him the only artist & music executive in the region.