Named one of NME’s 100 artists of 2021, breakthrough rapper Yung Raja has been dubbed as Southeast Asia’s next avant-garde hip-hop artist, known for his tasteful unification of English and Tamil culture in his lyrics. He found viral success in Asia after releasing a string of singles including “Mustafa”, “Mad Blessings” and “The Dance Song” — which received commendation by the likes of Lupe Fiasco and M.I.A. Raja went on to amass over 5 million streams, a record deal with Def Jam South East Asia and a whirlwind run that saw him play shows across the continent and a stint in India recording for the famous Kollywood industry. His blend of references combined with natural lyrical ability garnered him critical praise with the likes of NME, Hypebeast, ELLE (Singapore), VICE/Noisey, Rolling Stone (India). While his fashion sensibilities and unwavering experimentation with style has landed him the covers of Esquire and ELLE Singapore as well as brand partnerships with Tudor, Gucci, Louis Vuitton, and Adidas. Born and raised in Singapore, Yung Raja aims to reinvent societal views in and out of his homeland, inspire the next generation of cultural conservators and elevate Southeast Asian hip-hop to world class stages through his music.