A native of London, Ed moved to China in 2006 to serve on the front lines of the music industry. He now owns and runs Outdustry, a unique, market-leading music industry services business representing labels, publishers, CMOs, management and talent in the Chinese and Indian recorded music markets. Outdustry now has offices in Beijing, London, Los Angeles, Mumbai, Shanghai and Taipei.
Ed is frequently sought out by international media – The Economist, FT, WSJ, Guardian, Bloomberg, Reuters, Billboard etc – to comment on market news and conditions, has written extensively on the technical workings of the Chinese music industry and is a Billboard International Power Player. As part of an MBA at the Berlin School of Creative Leadership, Ed is also currently writing his master’s thesis on the Indian music industry.