CEO & Founder,
Under The Radar
Rahul is not your average talent manager; he exemplifies a level of commitment and vision that is truly rare in the industry. As the founder of UnderTheRadar, a 360-degree talent management firm, he has been at the forefront of nurturing unique talents and fostering long-term associations that defy conventional norms.
His journey began at Red Bull India, where he imbibed the spirit of breaking paradigms and embracing creativity. With a background in brand management, Rahul learned how to build culture while building a brand – a skill that would later become invaluable in his mission to redefine the music industry.
Moving on to OML Entertainment, Rahul managed some of the biggest names in indie music space as well as the Stand-Up Comedy arena, gaining hands-on experience in every aspect of concert and event production. From working with renowned acts to representing pop culture icons, He delved deep into the business, leaving no stone unturned in his quest to understand its intricacies. The pioneering independent artist manager, catalyzed digital streaming's rise and led the triumphant brand + music + artist collab between Ritviz and Bacardi, reshaping cultural norms in the industry.
However, it was Rahul's profound commitment to India's ever-evolving music scene and the well-being of the artists he managed that gave birth to UnderTheRadar. In stark contrast to the prevailing trend of quick success with no sustainable plan, Rahul firmly believes in identifying unique talents, nurturing them, and supporting them unwaveringly through all challenges is of utmost importance to build trust and confidence.
Throughout his career, Rahul has been instrumental in the success stories of renowned artists, proving that his dedication to helping independent talents achieve their dreams knows no bounds. Yet, despite all these accomplishments, he remains humble, always putting the artists' interests first.
Rahul's remarkable journey as an artist manager has seen him represent celebrated artists like DJ/Producer Nucleya and Santanu Hazarika in the space of visual arts. His expertise and dedication have also led him to manage the internet sensation Ritviz along with Anyasa - the first Indian artist repped by Anjunadeep, and rising talents like Dorwin John.
Beyond expertise, Rahul brings a genuine passion for dismantling industry norms and nurturing the next generation of talent managers. His insights, patience, and unwavering commitment have become the bedrock of a career aimed at transforming the music landscape.