Sonal Chawla (Jury)
Senior General Manager,
T-Series
Sonal Chawla is an accomplished media and entertainment professional boasting over 15 years of experience across diverse domains including Music, Talent Management, and Journalism. With a strong commitment to advancing the Indian music industry, Sonal currently holds the position of a Senior General Manager for Talent Management and Content Development at T-Series. In this capacity, she has been instrumental in fostering strategic partnerships and cultivating commercially successful projects that have propelled T-Series to its esteemed status as the #1 YouTube Music Channel.
With a track record characterized by a keen focus on elevating Indian music's global presence, Sonal has demonstrated her prowess in curating songs and executing robust promotional strategies. Her portfolio includes the remarkable feat of overseeing the release of over 80 singles in a single year, a testament to her adeptness in budgeting, production, marketing and project execution.
Sonal's creative acumen shines through her role in conceiving and realizing innovative projects such as 'MixTape' – seasons 1 & 2 and 'MixTape Punjabi', & MixTape Rewind garnering over a staggering 600 million views. Her responsibilities encompass diverse aspects, ranging from conceptualization and casting to video production for various singles. Additionally, she has lent her expertise as a music supervisor to nearly 100 film songs, singles, and albums.Her distinct expertise extends to precision song positioning in alignment with script requirements and briefs.
Sonal has a discerning eye for new talent, consistently identifying promising singers, composers, and lyricists. She adeptly handles contract negotiations and revenue generation, ensuring that artists and songs receive the best possible outcomes.Her decisions are informed by comprehensive market analysis, trends, and evolving preferences in streaming platforms.
In summation, Sonal Chawla orchestrates harmonious success stories within the ever-evolving symphony of the media and entertainment industry.