Founder, Business manager - Diljit Dosanjh,
Ripple Effect Studios
Sonali, an experienced Talent Agent, Music Manager, and Business Manager with an impressive track record in the Hindi and Punjabi Film and Music Industries. With over 15 years of industry experience, Sonali has established herself as a force to be reckoned with. Her expertise lies in various aspects of the entertainment business, including record label handling, music releases, advertising, management, marketing, talent management, content distribution, and public relations. As a strong A&R professional, she possesses an innate ability to identify and nurture talent.
Throughout her illustrious career, Sonali has collaborated closely with renowned artists and industry giants, contributing to the success of numerous films, albums, singles, and shows. Her portfolio includes notable projects such as ""Bajirao Mastani,"" ""Badlapur,"" ""Shamitabh,"" and ""Tanu Weds Manu Returns,"" where she played a pivotal role in the marketing and promotion strategies.
In the realm of talent management, Sonali has worked closely with artists, leveraging her expertise to guide them in selecting the most suitable films, songs, TV shows, and other projects. She goes above and beyond by overseeing all aspects of their daily work and non-work commitments, ensuring their careers flourish.
Determined to broaden her professional repertoire, Sonali ventured into stage show production, specifically for Diljit Dosanjh's nationwide and international tours. From the inception stage, she creatively designed each show, meticulously coordinating all elements, including lights, sound, stage setup, and musicians. Her dedication to creating a unique and unforgettable experience for the audience shines through in every detail.
Sonali's unwavering passion for the entertainment industry, coupled with her extensive experience and versatile skill set, has solidified her position as a respected figure within the field. Furthermore, Sonali's remarkable career includes a longstanding and successful working partnership with the acclaimed artist Diljit Dosanjh. Together, Sonali and Diljit have collaborated on numerous projects, including films, music albums, and live performances. Sonali's expertise in talent management and her deep understanding of Diljit's artistic vision have allowed her to curate a strategic path for his career, handpicking projects that showcase his talent and resonate with his fan base.
Notably, Sonali has been instrumental in organizing and overseeing Diljit's highly acclaimed stage shows across the country and internationally. From the initial stages of conceptualization and creative design to the meticulous execution of each production element, she has ensured that every performance is a spectacle to behold. This comprehensive approach encompasses the seamless integration of lights, sound, stage setup, and a team of talented musicians, creating an immersive and unforgettable experience for audiences worldwide.
Sonali's close collaboration with Diljit extends beyond his professional endeavors. Their partnership is built on mutual trust, respect, and a shared passion for excellence, resulting in a fruitful and enduring working relationship. I am privileged to have her as a guest on our podcast, where she will undoubtedly share invaluable insights and captivating stories from her remarkable journey.