Vivek Raina

Managing Director,
Believe

Vivek Raina

Managing Director,

Believe

Vivek Raina is the Managing Director for Believe India, where he brings over two decades of experience in the music business. He drives Believe's global vision by developing independent artists and labels in India and South Asia. In 2013, Vivek initiated operations for Believe India and has since established a comprehensive business that advises artists and labels on music distribution, promotion, and development through Label and Artist Solutions, Artist Services, and the DIY artist platform- TuneCore.

Prior to joining Believe, Vivek held various senior roles in digital music distribution, telecom VAS marketing, and label services.

Since 2019, Believe India has expanded its services and currently employs a team of over 230 music industry experts based in offices across India. As of today, Believe owns the iconic Ishtar Music (previously known as Venus) and well as renowned South Indian label- Think Music. In 2023, Believe has partnered with multiple artists and labels, while also expanding their service offerings by foraying into the Bollywood OST segment and signing on notable production houses.

Believe offers comprehensive Artist-Development services including marketing, promotions, and brand partnerships. Their mission is to best serve local artists and labels at each stage of their development in the digital ecosystem, with fairness, expertise, respect, and transparency.