He is the Chief Executive Officer of Hungama.com. Hungama is India’s largest digital media entertainment company and runs successful services - Hungama Music &
Hungama Play across music, video, and movies catering to the world’s fastest-growing
the mobile market, India and South Asians in over 70 countries worldwide. Hungama has over 67mn monthly active users across its consumer destinations. The company has
partnerships with over 400 content creators, record labels, studios, broadcasters, and game publishers on a worldwide basis for digital and mobile content.
Under Siddhartha’s guidance, Hungama set up one of its kind consumer ventures in digital
entertainment. Siddhartha has led Hungama’s consumer and business initiatives including
the launch of Hungama Music – the music streaming service and Hungama Play – the video-on-demand offering. Siddhartha also leads the largest independent artist platform,
ArtistAloud where over 500 independent artists get a chance to showcase their creativity in
content that gets distributed widely.
Siddhartha has previously been responsible for spearheading the Hungama Mobile
business. His key responsibilities included strengthening the digital marketing initiatives for
the company, providing their expanding client base with quality, innovative content, and
Siddhartha was the erstwhile COO & co-founder of BigAdda, India’s largest youth network,
a part of the Reliance ADA Group. Prior to Bigadda.com, he has worked with MTV Networks and Star TV, India. He has over 15 years of experience in new media communications.